Skip to Main Content
Cultural Diagnostic Online or face-to-face

Understanding the Employee Experience

We use our unique methodology to target key groups within your organisation, and then apply our scientific approach to undertake highly qualitative and quantitative methods to focus groups, to truly understand what it’s like to work in your organisation.

Our approach means we don’t need huge sample sizes, but gain maximum feedback, allowing you to act with confidence to identify and address key issues.

Asking the Right Questions

Restricting employees to standard survey questions only works if you are confident in the questions you are asking being the issues employees cite as impacting on their experiences.

Taking off-the-shelf surveys only leads to a lot of neutral scoring questions – ‘I neither agree nor disagree’. This feedback is of little value as whatever the question, you don’t know why employees score the way they did. Our approach helps you understand the ‘why’ because we capture it. The sessions we run, whether online or face-to-face, ask semi-structured questions and open questions allowing us to understand what it’s like to work in your organisation. We openly audio record the sessions, transcribe them and theme them to capture and create a sentiment analysis. This feedback will allow organisations to feel confident with the accuracy of the feedback and understand why the feedback was mentioned.

Understanding the Data

The feedback is shared back to the organisation as visual displays using Power BI, allowing us to drill down into the data, during the live feedback session. We help facilitate follow-up sessions to define the next steps and actions required. The feedback from the Cultural Diagnostic sessions is a great place to start if you are looking to implement an employee engagement survey, allowing you to focus on what matters most to employees.


Contact us today if you want to know more about how we can help.