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Employee Engagement Surveys
Improving Organisational Alignment

Organisational identification and values are robust factors that have been consistently associated with a wide range of employees’ work attitudes and behaviour. They are valuable tools to pinpoint issues related to lack of fit and poor cohesion which can result in counterproductive attitudes and behaviours, putting strain on entire teams and the organisation itself. Tracking these factors within and across teams adds value to strategies aimed at ensuring a cohesive, committed, and healthy workforce.

This is why we have created the Values Alignment Index ™ and the Identity Alignment Index. This work has been produced under guidance from Durham University who were commissioned to advise on how best to measure and analyse levels of Identification and Values within and between teams.

Values Alignment Index ™ Survey

Our Values Alignment Index™ survey is made up of four factors and a total of 12 questions, based on research conducted into Values, and allows you to measure the degree of alignment between individuals, teams and across the organisation.

Our values are the things that are important to us in our lives. One value may be more important to one person than another, but these values influence how we behave with each other and the world around us. Relationships at work matter, so it’s important to understand how aligned our values are with our work colleagues and surrounding teams, as this can influence team cohesion, harmony and performance.

This tool can be used to support recruitment (understanding the degree of alignment of any potential new recruits with the existing team), as well as for employee engagement (measuring the degree of values alignment between teams)

Identity Alignment Index Survey

Our Identity Alignment Index survey is made up of three factors and a total of 12 questions, based on research conducted into Identity, and allows you to measure the degree of alignment between teams.

Work engagement is likely to fluctuate over time, be determined by multiple factors, and not always easy to capture (which is perhaps why there is dissatisfaction with the predictive power of conventional measures of employee engagement). Being engaged may mean different things for different people, and for the same person at different times.

In contrast, the extent to which we identify with our work, our organisation, our company, is far more resilient to such fluctuations. Identification is a measure of how much we have internalised our work into who we are – our sense of self. If we feel high degrees of organisational identification our company is literally part of who we are. This means we are bound to its success, fight for its success, and live its success (and failure) – because when our company prospers so does our inner sense of self-worth. All this means identification will be far less likely to fluctuate over time and in different situations. It will therefore be far more predictive of work-relevant behaviours – and so a far more valuable tool for assessing engagement.

Measuring What Matters

Engagement surveys are only as good as the questions being asked. Our first stage of any engagement survey is making sure you’re tracking what’s important to your employees.

Step One (Recommended)

Cultural Diagnostics

This is an important part of understanding what’s on the minds of your employees.

We run these sessions with your employees through online calls, or face-to-face focus groups, and through a series of qualitative and quantitative questions, provide your organisation with a detailed understanding of the employee experiences across your organisation.

Our approach means we don’t need huge sample sizes but allows us to gain maximum insight.

Step Two

Survey set-up

We will work with you to develop relevant questions based upon analysis of the outputs of the Cultural Diagnostic sessions and/or any existing data you collate, to better understand how your colleagues truly feel and identify the issues getting in the way of making yours the best business it can be.

Our project management and client liaison support will ensure your survey has been set up to provide the insights to drive meaningful actions and change.

Step three

Survey Execution

We use the latest technology and platform to provide you with a branded survey, set up in a way that best works for your organisation.

Building in demographic information, and reporting structure will mean you can see the results allowing you to intervene where necessary to support your teams.

Step four


We have integrated Power BI within our reporting platform, meaning you get visually impactful reports, allowing you to tailor what the data shows, to the relevant audience.

All the reports can be downloaded as PDFs for onward distribution.

Step five

Ongoing Support

We don’t believe in leaving you with a lot of data and little clarity of what to do next.

We can work with your leadership teams to help drive meaningful action and change.

We integrate our leadership development programmes with your survey results and organisational values and purpose to create an aligned plan.


Contact us today if you want to know more about how we can help.